2026 Beauty Trend Report | Pinterest Newsroom

The new beauty flex is specificity. When a look can go from niche to everywhere before you’ve even had a chance to try it, the appeal isn’t copying it beat for beat. It’s in the edit: a darker cat eye, a reflective nail finish, hair color that lives somewhere between copper, cherry cola and espresso. Beauty is getting more referential and more personal because of it. Pinterest’s first-ever Beauty Trend Report puts a name to that shift.

The specificity shows up in the searches: not just a bob, but a textured French bob; not just a red manicure, but a dark-red cat-eye manicure. Among weekly Pinterest users, 85% say they discovered new beauty trends or ideas on Pinterest before seeing them elsewhere,1 while 64% say Pinterest is better for discovering beauty trends that feel up to date1—showing how people turn inspiration into personal expression.

This season’s beauty ideas run from maximalist makeup and frosted metallics to nostalgic scents; copper and cherry-cola hair; and lips, nails and scents that take a cue from fall’s coziest pleasures, from coffee-shop comforts to orchard fruits and bakery-worthy gloss. And, to show how beauty lovers can bring some of these trends and saved inspiration to life, Pinterest is partnering with Sephora.

Makeup Maximalism2 Makeup Maximalism celebrates beauty without restraint:

Makeup Maximalism2
Makeup Maximalism celebrates beauty without restraint: looks that feel bold, expressive and intentional, spanning everything from full dramatic looks to a single amplified detail. Searches for sculptural lashes, bold lip combinations, graphic liner and unexpected moments of color are all surging on Pinterest, pointing to a season where experimentation has become part of the routine and creativity is no longer saved for special occasions.

Meeting this trend in the moment, Pinterest is partnering with Sephora, the leading global prestige beauty retailer, to inspire new ways to experiment with Makeup Maximalism. The collaboration brings together inspirational content and products that help consumers explore the trend, whether that’s through a single bold lip or a full color eye and dramatic liner that makes the face the whole statement.

Eyes on Max2
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Full-Face Fantasy2
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Pink-a-Boo2
Pink hair, don’t care. The all-over dye job is taking a backseat to chunky stripes, teal pairings and dusty-rose pieces. Searches for “pink hair stripe” (+463%), “teal and pink hair” (+273%), “dusty rose pink hair” (+198%) show how the look is all about choosing your own pink adventure.

Go for a tiny face-framing streak, a peek

Go for a tiny face-framing streak, a peek underneath, or a full bright-pink moment. Pinterest Product Feature: Found a hair or nail look you want to try? Beauty Guides can help you take it beyond the save. Open a hair or nail Pin in Closeup, then tap “Get the Guide” for a breakdown of the look, including what to ask for at the salon, similar inspiration and shoppable products.

Save it for your next appointment, or use it to try the look yourself. Beauty Guides are currently available to iOS users in the U.S., with broader availability rolling out over the coming weeks. 23OYNfKRAXiqGXQ2HrdkbO
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Arctic Frost2
Beauty is cooling down for fall. Frosted finishes, metallic lips, silver liner, crystal accents and pastel-blue shadows are bringing an icy, futuristic edge to the makeup bag.

Searches for “frosted makeup” (+286%) and “silver eyeliner makeup” (+48%) point to looks that are glossy, light-catching, and just a little unreal. 4dYWhqCkQZWDKZJYywwdWv
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Cheeky Flush2
Blush is doing the most right now. Peach, berry, terracotta, and dusty-rose creams are swept high on the cheeks and into the temples for that just-ran-into-your-crush flush.

Searches are climbing for dusty rose blush (+189%)

Searches are climbing for “dusty rose blush” (+189%) and “peach blush makeup” (+148%) prove there’s no one way to wear it. Keep skin cloud-soft, lips blurred, and lashes soft. The vibe is rosy, romantic, and a little extra. 1kC6jqyPazhJvHhdIC2XSN
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Skinvested2
Shower, scrub, glow, repeat. From the scalp scrub to the retinol lotion, every part of the post-shower reset is getting some love.

Dry brushing, exfoliating body washes, glycolic acid body washes (23%), and rich moisturizers are turning everyday maintenance into a more complete skin routine, while “scalp detoxes” (+21%) and treatment oils bring the same energy to haircare. It’s about skin that feels soft, a scalp that feels fresh, and a shower shelf ready for whatever kind of reset the day calls for. 2LP5DayFdZaHToH1No27HG
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Eau So Cozy2
Fragrance is getting sweeter, softer, and comforting.

Marshmallow perfume (+248%) and milky perfume (+134%) are leading the cozy gourmand wave, alongside easy-to-layer body mists. Think scents that feel warm, nostalgic and close to the skin, with a little dessert energy. cRuuXzcx0cGifksTgHEJm
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Bob Behavior2
The new bob is all about shape with some give. Instead of one sharp, perfectly blunt cut, the focus is on movement: long layered bob haircuts (+622%), soft French bobs, flipped ends, shaggy layers, and French bobs with wispy bangs (+394%).

These cuts still have shape, but they work

These cuts still have shape, but they work with texture instead of fighting it. 1ge1BHeJLNH4rcdi57XWz4
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Romantic Reverie2
Romance is written all over the face this season. Soft natural makeup looks (+105%) are creating the beauty look of a heroine caught between chapters: softly flushed, a little windswept, and impossible not to root for. Hair belongs to the same world.

Curly butterfly cuts (+464%) leave room for loose, natural texture, curls and wisps around the face. 5kRA9fcezX9BIqhBL02nmz
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Latte Lacquer2
Nails are taking cues from seasonal drinks, rich fruit, and dessert-like finishes. Caramel nude nails (+943%) and coffee shades meet raspberry jelly nails (+828%), chocolate-covered strawberry, and blood orange, while milky glazes keep the look soft and polished.

The result is cozy but playful, like a fall farmers’ market in manicure form. 5PbR1UZWM74YkVCIh0b08N
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Copper Waves2
Hair is entering its autumn playlist era, with mocha, espresso, cherry cola, plum and copper shades building a warmer, moodier color palette. The look is all about mixing darker bases with lighter ribbons of color that add contrast without going full fire-engine red.

Surging searches for mocha balayage hair (+949%), soft

Surging searches for “mocha balayage hair” (+949%), “soft copper blonde” (+845%), “cherry cola brunette hair” (+788%), and “oxidized copper hair” (+517%) show just how much people are leaning into these richer tones. 2FKKgjQUNBSfrNwBoR9rzT
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Farm to Face2
Beauty is being built from the inside out. The care people put into their skincare routines is spilling into what they eat, drink, and use at home.

Skin foods (+35%) are on the rise with bone broth, rosemary water, avocado, rice water, turmeric and olive oil all finding their way into the glow-up. DIY masks and hair rinses are back on the menu, with simple pantry staples doing double duty for hair and skin. 31L1mttVt20ukq4kRRrlOU
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Chrome Sweet Chrome2
Reflective nail finishes are getting a lot more playful.

Chrome, cat-eye, jelly, and aurora effects are being paired with polka dots, stripes, hot pink, and darker gothic details—turning high-shine manicures into tiny accessories. Searches for “polka dot cat eye nails” (+1585%), “jelly pink chrome nails” (+1469%), “milky white chrome nails almond” (+1402%), and “goth cat eye nails” (+911%) show that the more unexpected the finish, the better.

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