7 Best New October 2026 Beauty Products Worth Trying

Ask any Allure editor, and they’d be hard-pressed to count the number of new products they try in a year—let alone every month. But every so often, something really catches our eye. Introducing This Just In: a series spotlighting the latest beauty launches that land on our desks each month.
And oh, October, you’ve really outdone yourself. From acne patches with a festive twist to a manicure you can pull off from the couch, these launches made our editors do a full stop.
Our Top October Launches

Patch Made In Heaven: Hero Cosmetics Mighty Patch Design Patches, $11
Date Night Ready: Merit New Wave L’Extrait de Parfum, $92
Glow Getter: Nivea Smooth & Glow Body Milk, $6
One and Done: Anastasia Beverly Hills Genesis Eyeshadow Palette, $56
Pretty In Pink: Smashbox O-Gloss PH Lip Gloss, $26
No Appointment Needed: Olive + June At-Home Dip Manicure, $75
Smooth Moves: Phlur Heavy Cream Whipped Body Butter, $38

Patch Made In Heaven: Hero Cosmetics Mighty Patch Design Patches
Why it’s worth it: You’ve likely heard it from your dermatologist (and us!): Don’t mess with your breakouts. That’s why we’ve long credited the Hero Cosmetics Mighty Patch for absorbing excess oil and gunk (gross, yet also so satisfying to see) from existing pimples—and perhaps most importantly, helping us resist the urge to pick. In fact, it’s a formula we’ve awarded more than once: The Mighty Patch Original has multiple Best of Beauty wins under its belt, including 2024 and 2025, and our readers are equally big fans. If you like wearing your pimple patch loud and proud, the new Mighty Patch Design Patches add a festive twist. As soon as you spot a zit, apply one of the decorative patches—from a swirly peppermint to a winking snowman—to clean, dry skin and let the vegan hydrocolloid, an oil-absorbing material you’ll find across all the brand’s patch lineup, do all the hard work.
Date Night Ready: Merit New Wave L’Extrait de Parfum
Why it’s worth it: Our favorite fragrances always have us leaning in for another sniff, deserve to sit pretty on our vanities, and oftentimes, both. Enter: Merit’s New Wave. The unconventional, wave-inspired glass bottle symbolizes the perfume’s unexpected scent profile. It pairs effervescent pink pepper and bright orange blossom with warm tonka notes, tobacco accords, and a trail of oakwood for a scent that feels equal parts airy and captivating. Prepare for lots of compliments.
Glow Getter: Nivea Smooth & Glow Body Milk
Why it’s worth it: When cold weather leaves your skin a little worse for wear, Nivea’s Smooth & Glow Body Milk comes to the rescue. Unlike a traditional body lotion, the moisturizer’s lightweight, milky texture softens skin, smooths rough patches, and relieves dryness sans the greasy film. Glycerin and hyaluronic acid help lock in hydration and protect the skin barrier, while niacinamide and vitamin E even tone and boost radiance. And because the formula is quick-drying, you can slip into your winter layers without the wait—or that sticky feeling, of course.
Pretty In Pink: Smashbox O-Gloss PH Lip Gloss
Why it’s worth it: Primer might be the first thing that comes to mind when you think of Smashbox (hi, Photo Finish!), but the brand recently revived another classic: O-Gloss PH Lip Gloss. The color-changing formula swipes on clear, then adapts to your skin’s pH to reveal a personalized pink hue. The high-shine color payoff is just as memorable as the original and leaves lips plumper, glassier, and never sticky. It also nourishes parched lips with rich plant oils—avocado and castor seed oils—and hyaluronic acid, plus new-to-this-version vitamins C and E for an extra antioxidant boost. But where it really shines (pun intended) is its volumizing finish, thanks to minty menthol that plumps without the spicy sting of traditional lip plumpers.
One and Done: Anastasia Beverly Hills Genesis Eyeshadow Palette
Why it’s worth it: Circa 2016, cut creases were all the rage, lip combos came in coordinated “kits,” and the Anastasia Beverly Hills Dipbrow Pomade was the product for sculpting brows. While our routines would be nothing without the brand’s incomparable brow lineup—ArchiBrow Pencil even snagged a Best of Beauty win this year—we’d be remiss not to give the eye shadow palettes their flowers, too.
Whether you’re a seasoned pro or loyal to your singles, the Genesis Eyeshadow Palette strikes a happy medium with 12 shades that offer just enough creativity without overwhelming your makeup bag. Think cool mattes, sculpting browns, and subtle shimmers that blend like butter, have minimal fallout, and stay put until the p.m. So whether you’re after a soft wash of color or full-on holiday glam, these versatile tones complement every skin tone, age, and skill level—mature lids included. The formula also features hydrating glycerin and vitamin E to help each shade glide across lids without tugging. The cherry on top is the full-size mirror that makes touch-ups a breeze.
No Appointment Needed: Olive + June At-Home Dip Manicure
Why it’s worth it: We’ll never tell you to skip your trusted nail tech, but when time is limited, a little DIY sesh can save you a trip to the salon (and precious dollars). You probably recognize Olive & June for its long-lasting polishes or its Best of Beauty-winning Gel Mani System, but the new, all-inclusive Dip Manicure kit offers another beginner-friendly approach to the at-home manicure. Layer on the base coat, activator, and color (choose from 15 vibrant, acrylic-free shades) before sealing it all with a topcoat. Unlike the gel system, this formula doesn’t require a UV or LED lamp to set—just let your nails fully dry before heading out the door. While it claims to last up to 21 days, the kit lasted one Allure editor just over a week without chipping or lifting.
Smooth Moves: Phlur Heavy Cream Whipped Body Butter
Why it’s worth it: If you’ve ever wished you could bottle Phlur’s fragrances into skin care, you’re in luck: The decadent, dessert-inspired Heavy Cream scent now comes in a Whipped Body Butter, so you can treat your skin and your senses. Of course, the rich, creamy formula is also chock-full of heavy-duty moisturizers—such as shea and cocoa butters and squalane—to keep dry skin happy and noticeably soft. Glycerin and plant oils, including coconut and castor oil, help support the barrier, while niacinamide, prickly pear, and green tea smooth texture and boost elasticity. Here’s to hoping the body butter extends to all of our favorite Phlur scents. Vanilla Skin, anyone?

More for your seasonal beauty refresh:

8 Best Body Washes for Dry Skin for Hydration, Relief, and Beyond
The Top Winter Fragrance Trends of 2026 Prioritize Your Pleasure
Red Lipsticks Are Instant Main Character Energy

Now, take some speedy beauty inspo from our 10-minute beauty routines:
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