What began 10 years ago as the Ghana Makeup Awards has evolved into one of West Africa’s notable creative and commercial platforms. Returning to the iconic Labadi Beach Hotel in Accra for its milestone 10th anniversary edition, the rebranded Ghana Beauty Awards showed that beauty is no longer seen merely as a superficial aesthetic expression but as a key pillar of national economic development, trade, and cultural diplomacy.
Bringing together entrepreneurs, government ministers, foreign diplomats and musical icons, the ceremony provided an opportunity to reflect on a decade of efforts to professionalise Ghana’s beauty and wellness industry while outlining an ambitious vision for its commercial future.
At the grand auditorium of the Labadi Beach Hotel, the 10th anniversary gala carried a distinct sense of achievement and recognition for an industry that has experienced significant growth over the years.
Opening the night’s proceedings, Founder and Chief Executive
Opening the night’s proceedings, Founder and Chief Executive Officer of Makeup Ghana and the Ghana Beauty Awards, Lady Rebecca Donkor, addressed the gathering not merely as an event host but as an advocate for the beauty industry.
Reflecting on ten years of advocacy, she highlighted how the awards platform had helped address early scepticism about the industry by promoting standardisation, ethical practices and international exposure for local practitioners.
The significance of her vision was further underscored by an official congratulatory message delivered by Shamima Muslim on behalf of the Chief of Staff, alongside the presence of the Sierra Leone Ambassador to Ghana. Their participation highlighted the growing recognition of the beauty industry as an important part of Ghana’s creative and commercial landscape.
The awards presented throughout the night highlighted
The awards presented throughout the night highlighted the growing prominence of indigenous luxury brands, demonstrating the potential of locally developed products to appeal to both African consumers and international markets.
A notable example was Maison Yusif Fragrance, which won the coveted Best Perfume Oil Fragrance award, highlighting the growing presence of locally produced luxury fragrances.
As organisers and dignitaries joined the stage for the ceremonial cutting of the 10th anniversary cake, the atmosphere reflected more than a celebration. It marked a decade of efforts to support local beauty practitioners and create opportunities for indigenous brands to grow into competitive businesses.
The anniversary gala also brought together corporate prestige
The anniversary gala also brought together corporate prestige and artistic entertainment, adding to the significance of the celebration.
Gospel musician Joe Mettle delivered a live performance, thrilling the audience with hit songs such as “Gyatabruwaa”. His performance brought Lady Rebecca Donkor, Minister for Tourism, Culture and Creative Arts, Hon. Dzifa Abla Gomashie, and Director of Diaspora Affairs, Kofi Okyere Darko, onto the dancefloor in a shared moment of celebration.
The musical performances continued with highlife musician Kwabena Kwabena, who entertained guests with some of his classic hits, followed by a performance from songstress Adina.
The gathering of government officials, creative industry players
The gathering of government officials, creative industry players and beauty entrepreneurs demonstrated the growing connection between entertainment, entrepreneurship and Ghana’s wider creative economy.
The 10th anniversary of the Ghana Beauty Awards marks an important milestone in the development of the country’s beauty and wellness industry. It reflects how a decade of sustained efforts can help raise the profile of an industry and create opportunities for local practitioners and businesses.
As Lady Rebecca Donkor and Makeup Ghana look towards the next decade, the awards platform aims to build on its achievements and contribute to the growth of a sustainable and internationally competitive beauty industry in Ghana and across Africa.
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Tags: 10th anniversary celebration
Ghana Beauty Awards
DISCLAIMER:The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
