Browsing: Allure

As of 2024, Dove sells an estimated 60 bars of its Beauty Bar soap per second in the U.S., which some low-lift arithmetic will tell you is almost 1.9 billion ivory ovals per year. With statistics like that, it’s no wonder almost every Allure staffer has distinct memories of the shower staple. (I, for one,…

Every year, new research emerges, and the beauty industry makes certain shifts—so we update our standard along with it. When we first announced these guidelines in 2019, they included 15 ingredient categories. Seven years later, the list is down to 10—we’ve removed PEGs, formaldehyde, triclosan, microbeads, and hydroquinone because they are no longer used in…

The first Best of Beauty Awards ran in Allure in 1996. In the 30 years since, we’ve never wavered in our commitment to finding the products that don’t just do what they say they’ll do, they do it better than the rest. We test and test (and test) and consult a panel of expert judges—including…

At Allure, few things are more sacred than Best of Beauty—our annual venture to compile a roster of products that will eventually sit within a beauty editor-verified Pantheon of perfection. What began in 1996 as a novel concept, with just 73 categories, has become for all intents and purposes, the Nobel Prize of beauty. Over…

Allure Best of Beauty Live 2026 Sweepstakes (the “Promotion”) OFFICIAL SWEEPSTAKES RULES NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS PROMOTION. A purchase will not improve chances of winning. CONSUMER DISCLOSURE You have not yet won. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND DISTRICT OF…

I’ll admit it: I thrive on a full calendar. I don’t mind multitasking, and the more I have to do, the more I get done. Don’t get me wrong, I also enjoy the occasional rainy weekend in bed, I’m just wired to be busy—and I love when beauty products have that same energy. This is…

The Allure Best of Beauty 2026 Box has arrived. Packed with 30 award-winning products, including 17 Best of Beauty 2026 winners, this limited-edition collection is valued at more than $740—for just $125 for Allure readers with code ALLUREACCESS The year was 1996. Brad and Gwyneth were together; ditto Tom and Nicole. George Clooney was a…