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Latinas Drive Beauty Trends. L-Beauty Founder Emily Perez Wants to Make Sure We Own Them, Too (Interview)

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Latinas have shaped beauty standards for generations, from Frida Kahlo, Rita Moreno, Celia Cruz, and Selena Quintanilla to today’s stars like Selena Gomez, Cardi B, and Alexa Demie. Economically, their influence is just as undeniable: Latinos make up 20% of the U.S. population and boast purchasing power that, if measured as an independent country, would…