Few beauty brands have become a go-to across generations. The best L’Oréal Paris makeup comes with history, whether you snuck the iconic Colour Riche Satin Lipstick out of your mother’s makeup bag or at least heard the familiar tagline: “Because you’re worth it.” Founded in 1909, L’Oréal Paris first made its mark on the hair dye market before expanding into makeup and skin care in the ‘80s and ‘90s. Fast forward to present day, and we’re just as much fans of classics—such as the True Match Super-Blendable Foundation and Voluminous Original Mascara—as we are of more recent launches, including the Infallible 3-Second Setting Spray and Lumi Bronzer Stick. They all prove one thing: Elegant textures, glass-skin finishes, and clump-free formulas don’t have to come with a luxury price tag.
Our Top L’Oréal Paris Makeup Products
Set and Forget: Infallible Blur-Fection Loose Setting Powder, $13
Color Play: Panorama Chromatics Mascara, $13
The Finishing Touch: Infallible 3-Second Setting Spray, $11
Second Skin, Bottled: True Match Nude Hyaluronic Tinted Serum, $16
Gloss Mode: Plump Ambition Hyaluron Lip Oil, $11
With countless Allure Best of Beauty titles to its name, L’Oréal Paris is a testament to the fact that some beauty staples only get better with age—literally, these hydrating makeup formulas are great for younger and older people alike. Ahead, we’ve gathered the L’Oréal Paris makeup classics our editors keep on coming back to, plus a few newer standouts that our routines aren’t complete without.
Set and Forget: L’Oréal Paris Infallible Blur-Fection Loose Setting Powder
Why it’s worth it: We’ll say it time and time again: Finishing your base with setting powder is the secret to long-lasting makeup. But trying new formulas can be a crease-filled gamble. The Best of Beauty-winning Infallible Blur-Fection Loose Setting Powder, however, doesn’t require guesswork. Unlike many traditional powders, this formula takes a talc-free approach. (ICYMI: Talc has been through much scrutiny because of potential asbestos contamination.)
Instead, it relies on less-controversial cornstarch to absorb oil and smooth the look of pores, pairing it with two potent hydrators—sodium hyaluronate and squalane—to keep skin feeling comfortable. All four shades lend an airy, soft-focus finish that doesn’t leave your complexion looking flat, but if you want more brightening benefits, Light and Deep Pink subtly color-correct without veering into blush territory.
Color Play: L’Oréal Paris Panorama Chromatics Mascara
Why it’s worth it: L’Oréal Paris’s twists on classic mascara shades might just make you ditch your everyday black. We’re hooked on the Panorama Chromatics Mascara in Burgundy Cashmere, a deep, warm burgundy that gives subtle drama and flatters every eye color, but the other two low-commitment shades—Blue Suede and Brown Leather—are also worth the swipe. The formula pairs glycerin and flexible polymers to coat and define every lash without weighing them down, while the dual-length brush prevents clumps and lengthens from root to tip. At $15, it’s an especially appealing option for anyone with finer lashes or who has trouble coating hard-to-reach areas.
Bronzed Status: L’Oréal Paris Lumi Bronze Le Stick
Why it’s worth it: Whether you’re a contouring pro or still figuring out the best bronzer placement for your face, the cream-to-powder formula in the Lumi Bronze Le Stick seamlessly diffuses into skin with just enough sheen—even if you accidentally get a little heavy-handed—before settling into a fresh, “just-left-the-beach” glow that stays put. It comes in five shades (one rosy bronze, one light-to-medium shade, two for medium-to-tan skin tones, and one deep bronze) in a petite packaging that makes it easy to throw in your work bag whenever you’re craving some color.
Fresh Flush: L’Oréal Paris True Match Lumi Le Liquid Blush
Why it’s worth it: When we say a little goes a long way with the True Match Lumi Le Liquid Blush, we mean it. Just one small dot of product atop your cheeks, nose bridge, or anywhere you like to go all out (for those who prefer the “blush blind” route) adds instant, bold flush. That means you can count on the blush to stick around for a while without hitting the pan. The easy-to-blend formula is also available in radiant and soft-matte finishes, so you have plenty of room to customize your color.
The Finishing Touch: L’Oréal Paris Infallible 3-Second Setting Spray
Why it’s worth it: When your 8 a.m. makeup doesn’t make it past lunchtime, chances are you need a new setting spray. The 2025 Best of Beauty-winning Infallible 3-Second Setting Spray is the finishing touch you need for makeup that still looks fresh by the time you clock out of work. Allure editors have consistently praised its fine, lightweight mist and a finish that sets within seconds. Once dry, the formula helps keep makeup transfer- and sweat-resistant for up to 36 hours thanks to flexible, fast-drying copolymers. (Though we’ve never tested it for that long, and probably don’t recommend you do, either!)
All Volume, Zero Flakes: L’Oréal Paris Voluminous Lash Paradise Volume Mascara
Why it’s worth it: Even if you haven’t tried hundreds of mascaras like we have (perks of the job!), Lash Paradise Volume Mascara’s reflective pink packaging is instantly recognizable in the drugstore aisle—and in the makeup bags of Allure editors past and present. For starters, the formula relies on jojoba and palm oils to help keep even sensitive lashes feeling flexible and comfortable. We’d even argue its impactful, flake-free volume gives falsies a run for its money, and the buildable, smudge-resistant wear lets you layer on without the dreaded clump situation. It’s a win-win.
Second-Skin, Bottled: L’Oréal Paris True Match Nude Hyaluronic Tinted Serum
Why it’s worth it: We reach for the True Match Nude Hyaluronic Tinted Serum anytime we’re in the mood for a no-makeup makeup look. As a great serum foundation does, it strikes a happy balance of just enough coverage without masking your skin. “It’s lightweight and fluid, but once it sets, it really holds up—perfect for long days when you still want that natural, skin-like finish,” Magen Grays, a makeup artist based in Atlanta, previously told Allure. That’s all thanks to a hydrating lineup of glycerin and hyaluronic acid, plus oil-absorbing perlite and flexible firm-formers that help keep the formula in place as it moves with your facial features throughout the day.
Gloss Mode: L’Oréal Paris Hyaluron Lip Oil
Why it’s worth it: This pillowy-soft Hyaluron Lip Oil acts like a gloss, lip balm, and plumper in one, so it’s safe to say you won’t mind reapplying throughout the day. This oil keeps dry lips comfortable and looking juicy, thanks to hydrating hyaluronic acid and smoothing tripeptides, while minty menthol and peppermint oil plump without the painful sting. Bonus: The large plush applicator picks up plenty of product, delivering a punchy wash of color in one clean swoop.
Line, Define, and Repeat: L’Oréal Paris Blurfiller Blurring Lip Contour
Why it’s worth it: If you find pointy, precision-driven liners quite finicky, the Blurfiller Blurring Lip Contour’s rounded tip makes defining and filling your lips practically foolproof. It’s wide enough to overline and contour, but not in an overdone way, making it a makeup and lip combo essential. Vitamin E, beeswax, and hydrated silica keep the formula effortlessly smooth, so it glides across the lips without skidding or tugging.
Ready to Glow: L’Oréal Paris True Match Lumi Glotion
Why it’s worth it: If glass-like skin is high on your priority list, the True Match Lumi Glotion is practically liquid makeup gold. Shea butter and glycerin sit near the top of its ingredient list, helping skin look plump and hydrated on days it needs a little pick-me-up. Its real superpower, though, is its versatility: Depending on the shade, you can use it as a radiance-boosting primer, swipe it over your collarbones for a sun-kissed sheen, or tap it onto the cheekbones for a fresh, lit-from-within glow—all without veering into discoball territory.
Read more about makeup we’re loving:
7 Fall Lip Combos Allure Editors Can’t Stop Wearing
13 Best Skin Tints for a Natural, Your-Skin-But-Better Finish
10 Best Concealers for Dry Skin That Cover Without Clinging
Now, watch your favorite stars take you through their 10-minute beauty routines:
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