[LAST UPDATED AT 1:17 P.M. ET ON THURSDAY, OCTOBER 1, 2026] And just like that, we’re entering the final stretch of the year. In addition to scrambling to make those final New Year’s resolutions a reality, we’re also looking ahead to the holidays and all of the inevitables: shopping, gifting, and everything in between. But gasp—that also means we’re entering the magical time of year when “just browsing” turns into treating ourselves—or someone on your list—to everything that’s been sitting cozy in our carts. Enter: Amazon Prime Day.
The best Amazon Prime Day deals, though, aren’t just at the start of the event—we’re already seeing some major markdowns on our favorite skin care, hair care, and even 2026 Best of Beauty Award winners. These steals are worth shouting about, with Shark Beauty, Elemis, mature-friendly brands, and viral K-beauty brands—Anua, Laneige, and Medicube—already on sale for up to 35% off. Whether you’ve been keen on buying a do-it-all multistyler, itching to splurge on a luxe moisturizer, or ready to experiment with a new lip combo, consider Prime Big Deals Days as your friendly cue to revisit your wish list and shop to your heart’s content.
Best Amazon Prime Day Early Beauty Deals
Bye-Bye, Dark Circles: Sunday Riley Auto Correct Eye Cream, $65 $52
All Volume, Zero Flakes: Maybelline Lash Sensational Sky Tubes Tubing Mascara, $14 $11
Star Styler: Shark FlexStyle Air Multi-Styler & Drying System, $383 $249
Lift, Sculpt, and Repeat: Anua Collagen Retinol Refining Gua Sha Cream, $35 $29
Retinol’s Stronger Sister: Celimax The Vita A Retinal Shot Tightening Booster, $24 $18
La Roche-Posay Cicaplast Balm B5
Are we a broken record when it comes to touting La Roche-Posay as one of our favorite brands for sensitive skin? Maybe, but we don’t mind. Cicaplast Balm B5 is just that good. Not nearly as greasy as a true balm, but richer than your typical face cream, this drugstore darling instantly soothes dry, chapped skin with the help of emollient shea butter, moisturizing vitamin B5, and calming madecassoside (a derivative of our fave, Centella asiastica, or cica for short).
Maybelline New York Lash Sensational Sky Tubes Tubing Mascara
Tubing mascaras wrap each lash with—you guessed it—little tubes that stay put until you’re ready to take them off. However, not all formulas are created equal. With a 2026 Best of Beauty Award to prove it, Maybelline New York’s Lash Sensational Sky Tubes Mascara gives other tubing formulas a run for their money, delivering major drama on bottom and top lashes while boosting length, minus the smudging or flaking. Social director Kassidy Silva said it even “stays in place for about 12 hours, no matter the weather.”
Clinique Pop Lip + Cheek Oil
When Clinique released the next iteration of our beloved Black Honey, the Best of Beauty-winning Pop Lip + Cheek Oil, we were instantly hooked on its plush blend of oils—jojoba, olive, sunflower, and castor seed oils—that lend the deep wine shade a sheerer, juicier shine. The multitasking tint keeps dry lips nourished (and never sticky) and leaves a fresh, dewy flush when tapped onto cheeks.
Shark FlexStyle Air Multi-Styler & Drying System
Five removable attachments mean the Best of Beauty-winning Shark FlexStyle Air Styling & Drying System is like having an entire hairstylist’s toolkit at home—without needing an expert-level skill set to use it. Allure editors reach for the multistyler’s oval attachment for frizz-free, va-va-voom bounce, or the dual bristle paddle brush for sleek, straight styles.
WavyTalk Thermal Brush Blowout Boost
One former Allure editor called WavyTalk’s viral Thermal Brush Blowout Boost the secret to a “near-effortless, high-volume blowout” on her very fine, flat hair. Instead of juggling the usual round brush-blow-dryer combo, she reached for the two-in-one tool to get that classic ‘90s bounce—minus the fuss.
For dry, damaged curls, the right leave-in product can be the difference between defined and weighed-down curls. Ouidad’s Advanced Climate Control Styling Cream smooths dry, thirsty cuticles with hyaluronic acid and nourishing plant oils—meadowfoam seed, olive, sunflower seed, and soybean oils—to enhance definition, reduce frizz, and add much-needed moisture sans the heavy residue. A finishing touch of light, fresh herbs and delicate florals leaves hair smelling like it was just washed.
Anua Collagen Retinol Refining Gua Sha Cream
Anua’s Collagen Retinol Refining Gua Sha Cream turns your daily moisturizer into a ritual, thanks to a built-in gua sha applicator that also doubles as the product dispenser. Its firming blend of retinol capsules, peptides, and collagen helps boost bounce and smooth the look of fine lines with consistent use, while glycerin and niacinamide soothe dryness and seal in moisture. Glide the ridged applicator across your facial contours for a well-deserved massage
Celimax The Vita A Retinal Shot Tightening Booster
ICYMI: Retinal is retinol’s stronger sister: It works faster because it only takes one conversion to get to retinoic acid, also commonly known as prescription tretinoin, so you see noticeable results sooner. Celimax’s The Vita A Retinal Shot Tightening Booster packs 0.1% retinal to refine the look of large pores and smooth texture, and it does so via tiny microspicules designed to help retinal penetrate more deeply. It also contains 3% Matrixyl (palmitoyl tripeptide-1 and palmitoyl tetrapeptide-7), a peptide pair that stimulates collagen production, plus 1% panthenol to comfort a dry, irritated barrier.
In just 30 minutes per session, and over the course of 14 days of consistent use, Zimba’s Teeth Whitening Strips give you the pearly smile of your dreams. Even better? They come in eight fun flavors, such as Strawberry and Cinnamon, because who says whitening your teeth can’t feel a little indulgent?
The Philips Lumea 9000 takes the guesswork out of at-home hair removal, thanks to SenseIQ and Intense Pulsed Light technology to safely reduce hair growth, built-in smart features that adapt to your skin tone, and multiple curved attachments that suit different body parts (including the bikini and face). Hello, smoother skin!
We’ve got the scoop on all the beauty deals you need to know:
The Beauty Lover’s Guide to Amazon Prime Day 2025
Allure Best of Beauty Winners on Sale for Amazon Prime Day 2025
Our Favorite K-Beauty Amazon Prime Day Deals
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