Marking a decade of defining self-care in the country, Beauty + Health & Wellness Manila (BHW) officially opens its landmark 10th edition today at the SMX Convention Center Manila. Running through September 19, 2026, the Philippines’ premier trade show brings together over 85 local and international brands across the beauty and wellness space.
Organized by Global-Link MP Events International, Inc. in partnership with the Chamber of Cosmetics Industry of the Philippines (CCIP) and co-located with the Hotel & Foodservice Suppliers Show, the event also continues its commitment to social impact by supporting the Ayala Foundation, Inc.
A decade of defining self-care: The Philippine beauty industry has arrived
Over the past ten years, BHW Manila has tracked and driven the transformation of the local self-care landscape into a formidable industry. Today, Philippine beauty and wellness stand fully established as strong contenders in the Asian beauty space, backed by high-performance product development and a bright outlook for future growth.
High-Efficacy Formulations: Local creators have redefined self-care
High-Efficacy Formulations: Local creators have redefined self-care by successfully turning organic ingredients and essential oils into high-efficacy, science-backed daily products.
Filipino Brands Take Center Stage: Homegrown brands have arrived as true market contenders, competing directly with global offerings through superior quality, modern packaging, and proven results.
A Complete Industry Ecosystem: By connecting local innovators with top-tier international packaging, raw material suppliers, and technical experts, the Philippine market enters its next decade positioned for rapid commercial expansion.
This year’s event showcases the complete ecosystem driving the self-care market forward:
Filipino Brands & Enterprises: Hiwaga ng Dagat Corp.,
Filipino Brands & Enterprises: Hiwaga ng Dagat Corp., Hairreve (Jradiance Corp.), Juju Health and Wellness, Niveus Skin, Palawan Pearls, Scents & Memories Enterprises, The Zen Institute, Christian Cosmetic Science Inc., and MX3 (DMI Medical Supply Co., Inc.).
Industry Pillars & Regulatory Partners: Chamber of Cosmetics Industry of the Philippines (CCIP), DOST-ITDI, Philippine Association of Wellness and Aesthetics (PAWA), Philippine Mental Health Association (PMHA), and the Packaging Institute of the Philippines.
Global & Supply Chain Partners: Foreign pavilions and specialized international suppliers including the Taiwan Pavilion (KS Digital Inc.), China Pavilion (Shanghai Wanlicheng Exhibition Co., Ltd.), Hubei Fortune Pharmaceutical, and Guangzhou Baosijie Biotechnology.
Show hours & visitor information
BHW Manila 2026 runs from September 17 to 19 at the SMX Convention Center Manila with the following schedule:
Day 1 & 2 (Sept 17 & 18): 10:30 AM – 6:30 PM
Day 3 (Sept 19): 10:30 AM – 5:30 PM
