Browsing: Beauty & Self-Care

I’ve always been a lipstick girl. I vividly remember standing before the bathroom mirror at age four painting my lips ruby red with my mom’s Victoria Jackson compact. I still own the very first Clinique lipstick I ever bought (although it sits locked in a keepsake box these days).

Latinas have shaped beauty standards for generations, from Frida Kahlo, Rita Moreno, Celia Cruz, and Selena Quintanilla to today’s stars like Selena Gomez, Cardi B, and Alexa Demie. Economically, their influence is just as undeniable: Latinos make up 20% of the U.S. population and boast purchasing power that, if measured as an independent country, would…