Pinterest Beauty Trend Report highlights how consumers are moving beyond broad beauty trends towards more specific looks, from cherry-cola hair and frosted makeup to dessert-inspired fragrances and high-shine manicures.
Here are the 10 trends gaining attention.
1. Hair colour gets playful
Pink hair is moving beyond all-over colour, with users exploring chunky streaks, peekaboo highlights and combinations of pink and teal.
Key search increases:Dark pink peekaboo hair: +481%, Pink hair stripe: +463%, Teal and pink hair: +273%, Dusty rose pink hair: +198% and Pink hair dye streaks: +190%
Other rising searches include bedazzled claw clips (+749%), black and pink knotless braids (+87%), pink wig hairstyles (+84%), blonde and pink box braids (+37%) and pink money-piece hair on brunettes (+33%).
2. Icy makeup
Frosted finishes, silver eyeliner, metallic lips and pastel-blue eyeshadow are bringing a futuristic edge to makeup.
Key search increases:Frosted makeup: +286%, Bleached brows makeup: +53%, Metallic lips: +52%, Pastel-blue eyeshadow: +51%, Silver eyeliner makeup: +48%
Blue-silver makeup searches are up 45%, frosted lips inspired by the 2000s 42%, crystal makeup 41%, icy makeup 40%, silver lip gloss 37% and futuristic makeup looks 29%.
3. Blush
Blush is becoming a defining part of the beauty look, with peach, berry, terracotta and dusty-rose shades creating a soft, flushed finish.
Key search increases:Soft wispy lashes: +199%, Dusty rose blush: +189%, Terracotta blush makeup: +164%, Cloud skin: +153% and Peach blush makeup: +148%
Cream blush aesthetics are up 50%, mauve blush makeup 88%, blurred lips 86%, berry blush makeup 82% and cherry-red blush 46%.
4. Bodycare gets more attention
Beauty routines are extending beyond the face, with body exfoliation, moisturising and scalp treatments becoming part of everyday self-care.
Key search increases:Body wash for glowing skin: +206%, Bodycare routine aesthetics: +202%, Dry-brushing routines: +147%, Retinol body lotion: +144% and Healthy skin barrier: +71%
Scalp treatment aesthetics are up 38%, body exfoliating routines 39%, scalp scrub recipes 31%, glycolic acid body wash 23%, soft-skin routines 23% and scalp detoxes 21%.
5. Fragrances get sweeter
Comforting, nostalgic scents are gaining attention, particularly gourmand fragrances inspired by desserts, vanilla and other familiar favourites.
Key search increases:Solid perfume aesthetics: +333%, Skin scents: +287%, Marshmallow perfume: +248%, Fragrance wardrobes: +210%, Gourmand fragrance: +147% and Milky perfume: +134%
Searches for coffee perfume are up 51%, sweet-tooth body mist 48%, strawberry body mist 46%, chocolate body mist 42% and bare-vanilla body mist 39%.
6. The classic bob
The classic bob is evolving into softer, more textured styles, with layered cuts, wispy bangs and flipped ends replacing the perfectly blunt finish.
Key search increases:Long layered bob haircuts: +622%, Short layered bob haircuts: +571%, French bob with wispy bangs: +394%, Textured French bob: +338% and French bob hairstyles: +310%
Flipped bob hairstyles are up 299%, shag bobs with curtain bangs 288%, shag bob hairstyles 214% and wispy bangs hairstyles 166%.
7. Soft beauty
Natural-looking makeup, freckles, soft lips and textured hairstyles are shaping a romantic aesthetic that favours a less polished finish.
Key search increases:Curly butterfly cut: +464%, French curl braids: +210%, Curly shag: +109%, Soft natural makeup looks: +105% and Natural makeup aesthetics: +95%
Freckle makeup looks are up 70%, natural lips 68%, bronzer and blush 61%, bronzer-and-blush placement 58%, no-mascara makeup 33% and soft-matte makeup 31%.
8. Nails take inspiration from food
Coffee shades, caramel nudes, fruity colours and milky finishes are influencing nail designs, blending cosy colours with playful details.
Key search increases:Caramel nude nails: +943%, Coffee nail ideas: +922%, Raspberry jelly nails: +828%, Earthy nail inspiration: +578% and Almond milky nails: +301%
Iced latte nails are up 295%, latte-brown nails 293%, blood-orange nails 161%, chocolate-covered strawberry nails 123%, warm caramel nails 84% and caramel latte nails 55%.
9. Copper Waves
Rich, autumnal shades are gaining traction, from mocha and espresso to cherry cola, plum and copper. The focus is on dimension and contrast rather than one flat colour.
Key search increases:Mocha balayage hair: +949%, Soft copper blonde: +845%, Cherry-cola brunette hair: +788%, Oxidised copper hair: +517% and Curly wolf cut for men: +514%
Rich copper hair dye searches are up 454%, auburn copper hair colour 403%, curly hair routines for wavy hair 203%, chocolate mocha balayage 136%, wavy curly wolf cuts 131%, lived-in brunette hair 121%, espresso mocha balayage 52% and plum brunette 51%.
10. Manicures get a high-shine finish
Chrome, cat-eye, jelly and aurora effects are being combined with graphic details, bold colours and darker, gothic-inspired designs.
Key search increases:Polka-dot cat-eye nails: +1,585%, Jelly-pink chrome nails: +1,469%, Milky-white chrome almond nails: +1,402%, Goth cat-eye nails: +911% and Aurora cat-eye nails: +895%
Hot-pink chrome nail designs are up 884%, dark-red cat-eye nail designs 735%, cat-eye and chrome nails 732%, almond nails with stripes 694%, two-tone cat-eye nails 515% and gothic chrome nails 400%.
Pinterest’s findings point to an appetite for beauty looks that are more specific and individual, rather than simply following a broad trend. From niche hair colours to food-inspired nail designs, the search data gives beauty brands, retailers and marketers a view of the details consumers are actively exploring.
