The winners of the Pure Beauty Awards 2026 have been revealed, with start-ups and beauty giants alike taking home trophies in 21 highly competitive categories.
The prestigious ceremony, which took place at London’s Grosvenor House on 15 October, marked the Pure Beauty Awards 25th anniversary, cementing its position as one of the longest-running programmes in the beauty sector.
More than 300 people attended the event, which was hosted by award-winning beauty journalist, brand founder and diversity advocate, Ateh Jewel.
To mark the Pure Beauty Awards’ 25-year milestone, the company joined its two events together – the Pure Beauty Global Awards and the Pure Beauty Awards UK – to form one single flagship event: the Pure Beauty Awards.
The winners were also determined experts selected the ‘Judges Choice’, while the general public voted to crown the recipients of the ‘Readers Vote’
The new approach recognises that industry expertise and public perception offer distinct perspectives on what makes a beauty product stand out.
Giving each its own award gave two important perspectives: professional recognition and consumer appeal.
“This new global programme celebrates the very best beauty products and brands from across the international industry,” said Pure Beauty Editor Amanda May at the ceremony.
“And being a winner places you into an elite club of brands who have succeeded at shaking up the beauty category, all based on quality, hard work and sheer determination.
“I am not going to lie, the competition this year was fierce, with nearly 500 entries across 21 categories.”
All the winners have demonstrated the greatest that the cosmetics industry has to offer.
A special thank you to the Pure Beauty Awards 2026 sponsors: Beauty Bulb Live London, Eurofins, JustMyLook, Lemonpath, Nuon, Paxon and PackLion.
Plus, Revieve, Sprint Logistics, Propel, Curtis Packaging, Solesence, Manucurist Paris and Cosmetics Business.
Meet the winners of the Pure Beauty Awards 2026…
TOOL OR DEVICE
Judges Choice: Shark, CyroGlow
BODY CARE
Judges Choice:NEOM WELLBEING, PERFECT NIGHT’S SLEEP MAGNESIUM BODY BUTTER
Readers Vote: ELEMIS, PRO-COLLAGEN MARINE BODY CREAM
Judges Choice:GRACE COLE, Radiant Blossom Cream Oil Body Wash
Readers Vote: BAYLIS & HARDING, GOODNESS. COCONUT, VANILLA & SHEA NATURAL BODY WASH
Judges Choice:litt SUN, SUN CHEEK STICK MINERAL SUNSCREEN SPF 50+
Readers Vote: 2btanned, SPF 50 protect & tan
FRAGRANCE
Judges Choice:Brioni, IRIS EXQUIS
Readers Vote:aaron terence hughes, hombre
HAIR CARE
Judges Choice:CUT BY FRED, VEGAN REPAIR CREAM
Readers Vote: MONAT, IR CLINICAL Hair Thinning Defense SCALP SERUM
Best Hair Prep or Styling Product
Judges Choice: SCANDINAVIAN BIOLABS, SEA MINERAL SPRAY
Readers Vote: CURL JAR, Style + Treat Curl Activator
MAKE-UP
Judges Choice: LANEIGE, GLAZE CRAZE TINTED LIP SERUM
Readers Vote:CLINIQUE, almost lipstick black honey
Judges Choice:MAKEUP BY MARIO, ETHEREAL EYES: THE ORIGINAL
Readers Vote: DOUVALL’S, ARGAN BROW TINTED GROWTH SERUM
Judges Choice:SCULPTED BY AIMEE, Cream Cushion Foundation
Readers Vote: Kohll Beauty, FORT FFix Selamento Blindado
NATURAL & ORGANIC
Best Natural and Organic Product
Judges Choice:wype, Starter Bundle
Readers Vote:TROPIC, SUN SPRITZ facial tanning mist
PROFESSIONAL BEAUTY
Best Professional Product or Treatment
Judges Choice: HD BROWS, BROW SCULPT ONE STE
Readers Vote: SIMON OURIAN M.D., The Core Daily Essentials
SKIN CARE
Judges Choice:THIS IS SILK, RICH SILK CREAM
Readers Vote:ATOMY, ABSOLUTE CellActive NUTRITION CREAM
Judges Choice:DR. VANITA RATTAN, Antioxidant Power Serum
Readers Vote:TRINNY LONDON, Take Back Time SKIN VITALITY ELIXIR
Judges Choice: TROPIC, RENEWING CLEANSER
Readers Vote:gem & tonic, Nourishing Cream Cleanser
Judges Choice:AQUAMAX, The Ultimate Orchid Exo-PDRN Repair & Soothe Super Mask
Readers Vote: medicube, PDRN PINK COLLAGEN GEL MASK
WELLNESS
Judges Choice: SPA CEYLON AYURVEDA, SLEEP INTENSE DREAM BALM
Readers Vote:Flourish Emporium, Calm
OUTSTANDING INNOVATION
Judges Choice:The Ordinary, The Periodic Fable
Readers Vote:The Ordinary, The Periodic Fable
Judges Choice:Jo Malone London x Paddington Orange Marmalade Cologne
Readers Vote:floral street, enchanted masquerade for BRIDGERTON
Related content:
- Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners
- Inside the room: Pure Beauty Awards celebrates 25 years
