bySameeha Shaikh|Updated on7th November 2026 at 11.27am
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Over the years, Holly Willoughby has developed a distinct approach to beauty. She’s committed to a low-lift, no-fuss skincare routine, impossibly glossy blonde lengths, and make-up that is often punctuated by a winged liner, statement lips and a dewy radiance. They’ve long been hallmarks of her on-screen and social media presence, in fact it’s the latter where we get a real look into the inner workings of her signature beauty regime, which she shares with her near eight million followers. This week, the presenter gave us an insight into her newest go-to: the Wylde Moon x Beauty Pie The Wild Dreamy Bodycare Duo, £60.
The limited-edition duo marks the first collaboration between membership-based premium beauty brand, Beauty Pie, and Willoughby’s lifestyle offering, Wylde Moon, and it’s certainly been a long time coming. Willoughby is a longtime user of Beauty Pie’s ‘luxury without the price tag’ products and has cemented her approval of the brand by partnering with it for a series of curated edits.
In 2023, she was tapped in to launch what she called the Holly-Day Make-Up Edit, a collection of summer-ready staples spanning a smokey eyeshadow palette, a rosy blush and a high-shine gloss. The collab proved to be a success and the following year she was enlisted again to create another summer make-up kit, stacked with everything you need for a great sunny season glow. It’s safe to say, Willoughby and Beauty Pie have good history.
Fast forward to autumn 2026, the beauty powerhouses have teamed up once again, this time with a focus on self-care. The (Borrowed From) The Wild Dreamy Bodycare Duo spans a Hand & Body Wash, £30 (member price £18), and Body Cream, £42 (member price £25), which are geared towards cosy season. They are built around Wylde Moon’s signature house scent The Wild Eau de Parfum, £42, which is delicately described as ‘a fresh, botanical scent evocative of an English country garden after rainfall’.
The pair certainly make for an elevated shower routine. Laced with an uplifting scent that blends aromatic herbs, fresh florals and warm woods, Beauty Pie’s high-performance formulas serve as the bedrock of the duo and help to leave skin smooth, soothed and supple, while enlivening the senses.
Here, Willoughby dissects what self-care means to her and the process of masterminding her new wellness beauty duo.
1.
Wylde Moon x Beauty Pie (Borrowed From) The Wild Dreamy Bodycare Duo
Price: $105 (£60 for members)
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A cosy season duo to elevate your bath routine, this collaboration offers up Beauty Pie’s bestselling Hand & Body Wash and Body Moisture Cream in Wylde Moon’s signature house scent, The Wild Eau de Parfum.
On practicing self-care
‘I think you’ve just got to put it in your everyday, because the moment you say “how do you practice it?”, it becomes another thing on your to-do list. You don’t want it to be like that. That’s why I say it’s about practicing it in the little moments. Like making a cup of tea or a coffee and really focusing on that moment. For me, it’s the not doing, which is self-care, it’s the slowing, it’s the stopping, it’s the not multi-tasking. You could be walking the dog, getting out of the house, or having a bath.’
On creating the hand and body duo
‘When we started Wylde Moon, it was with a candle and a fragrance. We did think about launching beauty [products] at the same time but I really wanted to establish our fragrance first because it would be the linchpin for everything. I wanted one fragrance that is an all-rounder, all year round, you can wear it to anything – and that really defines what the brand is. I wanted the scent to feel like someone’s putting their hands on your shoulders and telling you to take a breath. It took a really long time to get it right.
‘In that time, I started working with Beauty Pie and they introduced me to the world of skincare, and I was pretty shit before that. I was very basic with what I was using and I didn’t really understand it. But they really taught me a lot. The Body Cream and Hand & Body Wash are Beauty Pie’s bestsellers, and when I used them ahead of the collaboration without my fragrance in them, I was like, “That’s unbelievable”. They keep you hydrated, lock in moisture and make my skin really soft. I know that it’s not going to get any better than that. I really believe in that base, but for me I thought what would elevate it even more was putting in my signature fragrance. I feel like it’s the perfect marriage because I really trust the brand and I love our fragrance.’
On the ritual of a bath
‘I love a bath in the evening, but I will shower in the morning because it’s the only way I wake up. I like putting on the body wash and the way the whole shower fills with its fragrance. The steam means you really get hit with the amazing scent of mint and geranium. Then, when I’m out the shower I’ll apply the body cream before spraying the fragrance. For me, it’s like heaven and that layering means the scent stays with you all day. It also feels like a bit of a ritual and another little spa moment for yourself. Then, off you go and your day can start.’
On scent as self-care
‘It is a big part of it because smell takes you somewhere even without moving. Also, if I was to put mint under your nose, you’d instantly feel like you can breathe. And I do think sometimes we just forget to take a deep breath. So even by taking an inhalation of a lovely smell, you’re actually taking a deep breath in and that is obviously good, it resets and gives you a moment. My favourite smell is that scent of when it’s just rained outside, it’s got a fresh, green smell. When I made my fragrance, we added notes of blackcurrant, mint and bergamot. When you put them together, they have a fresh, earthy, grounding feeling.’
On the best way to use the duo
‘In your shower start with the body wash. I’ve also got one next to the sink in my downstairs loo as it works as a hand wash too. Then, once you’re out of the shower apply the body cream. That is a step I used to skip when I was younger, but now that I’m older, it’s really important. Otherwise, your skin falls off! I just love it because it layers that scent up, and then I’ll give myself a little Wylde Moon spritz of perfume, and away I go.’
Sameeha Shaikh is Grazia‘s beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
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